Announcing a new online Youth Social Marketing Toolkit
In collaboration with the California Family Health Council (CFHC) Infertility Prevention Project, the California STD/HIV Prevention Training Center (CA PTC) has created an online resource for youth providers on how to develop low-budget social marketing campaigns on sexual and reproductive health. This web-based toolkit is organized with separate pages on the following topic areas. Each page of this web-based toolkit contains planning tools, examples and numerous links to additional resources.
- What is social marketing? Learn exactly what social marketing is and how it differs from commercial marketing.
- What's going on?: Defining the Problem. Take your first steps toward creating successful messages. This section explains how to gather data, define the problem and identify the priority population.
- What do you want to say? Make your message real and popular. Most people are influenced by the ideas and behaviors of others. Develop measurable objectives that best suit your staff and community.
- Do It! Choose your campaign methods and a media mix that is considerate of both the priority population and your budget limitations. Learn how to evaluate your process and outcomes. Repeat the above steps to incorporate the evaluation information you gathered along the way!
- Sally! A Case Study: Follow Sally, a local county health department employee, as she creates an effective and affordable social marketing campaign.
- Social Marketing Toolbox: Find worksheets, websites and other tools to assist you every step of the way.
- Campaign Samples: See examples of real social marketing campaigns launched by youth-based organizations.
Click here to visit and use this new site: http://www.stdhivtraining.org/ysmt_home.html